MODULE · KNOW

Know which accounts deserve the week.

Every account in your book, graded on four dimensions — firmographic, technographic, pipeline, lifecycle — and tuned on what retains, not just what closes. Grades are written into Salesforce continuously, and target selection ranks the whitespace so the next best account is never a guess.

WHAT YOU GET

A book that ranks itself.

One grade per account, four dimensions behind it, and a reason you can read out loud. The whole team works off the same answer.

For reps

A book prioritized every morning

Open your book and the A's are already at the top — with the reason each one graded up. Chase the A's, not the noise.

For leaders

Decisions on grades that agree

Territory carves and pipeline calls run on the same grades reps see. When everyone reads one number, the argument moves to the deal — not the data.

For the org

Calibration is judgment

The model isn't set-and-forget. The operator recalibrates it quarterly against what actually retained — and you keep the playbook, in writing.

THE SURFACE

The graded book, live.

This is what your team opens: every account carrying its grade, the four dimensions behind it, and the reason in plain mono. Illustrative data below.

GOOSE // ICP — GRADED BOOK SYNCED
AccountGrade FirmoTechnoPipelineLifecycle Reason
Northwind Roboticsindustrial automation · 480 emp A .92 .81 .74 .88 raised Series B · +40 eng hires · adopted your stack
Helios Analyticsdata infrastructure · 310 emp A .89 .86 .71 .84 new CRO in seat · stack match · usage climbing in lookalikes
Cobalt Freightlogistics · 900 emp B .78 .64 .81 .69 right size + region · legacy stack · open opp advancing
Baseline Healthhealthcare services · 1,400 emp C .55 .48 .32 .61 off-vertical · churn-heavy segment in retained cohort
→ written to Account.Goose_Grade__c · refreshed continuously illustrative data
TARGET SELECTION
1 Argon Systems
no open opp · signal rising
A
2 Ferrous Works
whitespace · hiring RevOps
A
3 Delta Cartage
lookalike of top retainer
A
4 Quarry Cloud
stack adopted last quarter
B
5 Meridian Grid
re-graded up · new funding
B
top of the whitespace, ranked

Runs on the Goose Engine. Every module runs off the same engine — the same graded accounts feed forecasting, territories, and the Bureau. Turn on more when you're ready, without re-implementation.

THE SHAPE OF IT

Four dimensions. One answer.

4
dimensions per grade
100%
of the book graded, always
1/qtr
operator recalibration
0
scoring spreadsheets to maintain

// illustrative — the model is tuned to your motion, on your retained revenue

Put the grades in the CRM.

See your own accounts graded in a 30-minute walkthrough. We'll wire a sandbox, run the first calibration, and show you the whitespace.

Get a demo See pricing

// the operator runs calibration quarterly — included with every plan.